Swatch
A watch company copied Mother Nature
Background
Throughout history nature has been the biggest source of inspiration for human imagination. Fueling our creativity with endless colours, materials and mechanics to create new and breathtaking innovations.
The story behind…
Idea
Nature has been a vital part of inspiration for the new collection and with our campaign we want to pay tribute to the colors, shapes and landscapes that so vividly inspire us. But unlike most other brands also borrowing Mother Nature’s design, we decided to be totally blunt about it.
