Blanc
Taste the design
Challenge
We needed to broaden the appeal of 1664 Blanc while also introduce 1664 Rosé. Making sure that people understand that they are part of the same family – but two different children.
The starting point: Blanc is known for its iconic bottle, blue color, and unique taste - and wants to appeal to younger people.
The story behind…
Idea
We used the different stages of the drink (foams, waves, liquid, condensation, & sparkles) to tell the story. This way we brought the taste and feeling of opening a Blanc 1664 alive through the visuals in a modern design universe.
We used a different metaphor to bring Rosé to life and had a bit of fun with the name of our new variant using a tongue-in-check approach.
